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David Spear's avatar

Wish I had found you before I got burned. High time for some healthy skepticism amid all the moronic hype.

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Japke's avatar

Most (p2p) financial blogs are indeed fully running on affiliate earnings. The earnings with successful referrals is big, and in many cases bigger than the p2p return itself. Most of thee bloggers do not show their affiliate income at all (sometimes it is also not possible to share due to contract, but nonetheless).

TargetCircle is the largest player (at least on the EU side) for fintech advertising with a heavy focus on the various p2p marketplaces. I do remember that at the moment Envestio and Kuetzal were proven to be frauds, even TargetCircle announced they learned from the situation and launched (at least in words within that announcement) a overhaul of their due-diligence process to prevent this occurring in the future. As you can see with Iban Wallet so far, that were just empty words. I do understand that TC drives on the commissions that these companies pay to TC to market their campaigns to bloggers etc. But they should pause the campaign immediately when suspicions emerge which are not clarified publicly by their client.

The other side is that TargetCircle deals with many more sectors besides FinTech. However I have to directly admit that these mostly target the various Nordic markets (Finland, Sweden, Norway) or individual specific countries.

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