5 ways to mess with ad networks

The goal of any ad network is to connect two sides – advertisers that pay for getting new visitors and publishers that make money from showing ads in their websites or apps. It differs in each network, but some studies have concludedĀ thatĀ around 30% of display ad traffic is fake or fraudulent.

For advertisers it means 30% of their budget is wasted, and for ad networks –Ā if they don’t fight it, they risk loosing advertisers because of bad ROI.

As a founderĀ of GetGamersĀ – a gaming ad network, I have seen some ways, how this 30% of fake/fraudulent traffic is produced, and will share them in this post.

1. Publishers using software/bots to generate traffic

Some publishers set up crappy, barely working websites and use bots like Jingling to send traffic there. One very active guy using this approach isĀ Shalanka Anton De MelĀ from Srilanka – he signed up to GetGamers with replaystation.com, but heĀ owns alsoĀ gamegating.com,Ā aliengamebox.com,Ā top60games.com and many other gaming sites, in total:Ā 26 domains. We requested access to his analytics, did not get it, and banned him.

But there are more complicated cases as well – when a website hasĀ legitimate traffic andĀ use bots as additional resource. An example isĀ jinzita.cc, where we gotĀ access to analytics. And from first sight in the main dashboard you cannot see anything suspicious – bounce rate is low,Ā traffic seems stable with no high ups or downs.

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